FrontNew



Milk ads for one and all

Date: 
Tue, 09/02/2014

The California Milk Processor Board has revealed a new advertising campaign encouraging all parents, regardless of ethnicity, to buy milk for their children.

Abby Bauer, Hoard’s Dairyman Associate Editor


A scene from the new cross-cultural milk advertisement.

In 1995, the California Milk Processor Board’s advertising agency, Goodby, Silverstein and Partners, created the iconic “Got Milk?” slogan that lead national dairy marketing efforts up until earlier this year. Branching off of that success, the board partnered with agency Grupo Gallegos in 2005 to create a Spanish version of the campaign, “Toma leche,” or “Drink milk.” Read more


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