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Dairy promotion without the moo

Date: 
Fri, 06/24/2016

Promote the food side of dairy.

dairy display

By Patti Hurtgen, Online Media Manager

There are farm tours, public events featuring baby calves, and more opportunities to celebrate June Dairy Month by featuring your favorite cow. But what can dairy enthusiasts who don't have access to cattle or a good location to do promote dairy?

One option is to showcase the consumer side of dairy. Picture a dairy producer (or allied industry representative) in the grocery store dairy section offering cheese squares to consumers. While most have tried Cheddar, maybe offer a Pepper Jack, Brick, or Muenster. It could expose a consumer to a new palate pleaser, with the ultimate goal a purchase of a new variety of cheese and demand growth. Read more

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