Chocolate milk and athletes are a great combination

Wed, 08/27/2014

4-H members promote chocolate milk in winning presentation.

by Patti Hurtgen, Hoard’s Dairyman Online Media Manager

Hand out the research, spend money on television ads and speak about healthy food choices, but there is something special about hearing the same information from youth. We seem to be more attentive to what they are saying and in the case of their peers, more believable.

Two young California 4-H members and athletes combined their activities into their 4-H presentation, “The big lift that lasts.” Lauren Dutra is a soccer player and cross country runner, while Hannah Costa is a soccer and softball player. They are not from dairy farms, but have family or friends who have dairy cows. Read more

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