Land O'Lakes Purina Feed Livestock Marketing Group Launches Three Innovations

Land O'Lakes Purina Feed Livestock Marketing Group Launches Three Innovations

This fall, the Livestock Marketing Group launched three innovations for dairy animals: the enhanced calf milk replacers, the AMPLI-Calf® grower feed and the updated MetaPro® Nutrition program for dairy cows. Ten launch meetings were held nationwide to deliver new information and selling tools to over 400 Land O‚Lakes Purina Feed sales representatives.

In partnership with Animal Milk Products, a division of Land O‚Lakes, Inc., Livestock Marketing introduced a new plant-based ingredient in all Full Potential and Performance milk replacers. When fed in milk replacer, digestarom® is designed to drive greater weight gain and milk replacer and calf starter intakes. In addition, a new product line extension was launched for the Full Potential milk replacers. ColdFront˙ milk replacer formulation uniquely and effectively helps dairy calves face nutrition and health challenges during cold weather stress.

The new calf grower feed was developed for calves raised on AMPLI-Calf® starter feed. When fed AMPLI-Calf® grower feed vs. traditional grower feed during weeks 12-24, calves gained 70 lbs more, grew longer and taller, and had better average daily gains and feed efficiency.* The Young Animal team led by Dr. Dari Brown ensured that the product feeding amounts and inclusion of hay are optimal for rumen development in calves. Land O‚Lakes Purina Feed patented its breakthrough system and method for feeding ruminants based on rumen morphology.

Launched in 2006, MetaPro® Nutrition program has been the highest-selling program in the Dairy Feed portfolio. It is a great tool to optimize the amount of protein fed to dairy cows while optimizing the herd‚s milk production and pounds of milk protein potential. MetaPro® Nutrition program now includes USA Lysine, the most bio-available lysine product in the industry marketed exclusively by Land O‚Lakes Purina Feed.

"This exciting line-up of new products and feeding programs for dairy calves and cows is part of our continuous strive for innovation. We are already looking forward to bringing more livestock innovations in 2012 and beyond," says Elena Lindemann, Dairy Business and Lactating Livestock Marketing Leader.

To learn more about the recent dairy feed innovations, visit www.lolfeed.com, www.dairy.purinamills.com, www.amplicalf.com, and www.metapronutrition.com.

12.27.2011