Dairy Checkoff Update


Dairy Checkoff Update

DMI logoA periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI) and affiliated state and regional promotion organizations work to increase demand for and sales of dairy products and ingredients through the programs of the American Dairy Association® and National Dairy Council®. DMI also has established affiliate organizations, including the U.S. Dairy Export Council®, Innovation Center for U.S. Dairy® and the Dairy Research Institute®. For more information about these and other dairy checkoff programs, please contact Jennifer Snyder at (847) 627-3225 or jennifer.snyder@rosedmi.com.

Fuel Up to Play 60, Partners Team Up for Breakfast Awareness Program
Fuel Up to Play 60Fuel Up to Play 60 (FUTP 60) – the nation’s largest in-school health and wellness program, created by the National Dairy Council and the National Football League – is helping to increase awareness of the importance of a healthy breakfast, including dairy, during National School Breakfast Week and National Nutrition Month in March.

FUTP 60 is launching the “It Starts With School Breakfast” campaign with partnership support from Dean Foods and Share Our Strength, a national organization dedicated to fighting childhood hunger.

Student access to a healthy breakfast matters. Research shows that healthy students are better students; however, too many kids are showing up to school hungry.

The “It Starts With School Breakfast” campaign empowers students and families to lead change in their schools and communities, increase breakfast awareness and participation, and provide resources to help kids start each day with the fuel they need to succeed.

“Breakfast with healthy foods, including dairy, is crucial,” said Paul Rovey, Arizona dairy farmer and chair of Dairy Management Inc. ™, which manages the national dairy checkoff. “But, research confirms that millions of kids aren’t eating this important meal, and that has a lasting impact throughout their school day.”

Local dairy checkoff staff around the country will kick off the campaign with school events during National School Breakfast Week, March 3-7. Dean Foods is supporting the campaign at retail locations across the country, and also is contributing $100,000 to fund breakfast initiatives at FUTP 60 schools.

To learn more, visit www.StartWithSchoolBreakfast.com.

Dairy Checkoff Supports ‘Lactose Intolerance Awareness Month’
As part of February’s “Lactose Intolerance Awareness Month,” the dairy checkoff has created two educational videos to help lactose intolerant consumers – and health professionals who help guide their dietary plans – enjoy dairy without restrictions.

The dairy farmer-founded National Dairy Council® (NDC) videos focus on lactose intolerance symptoms, diagnosis and solutions and offer helpful tips for keeping dairy in the diet. NDC also created a food journal tool that allows consumers to track their dairy intake each day to share with their doctor or other health professional.

Other checkoff-led efforts included a Twitter chat on lactose intolerance with Toby Amidor, a registered dietitian and Food Network.com blogger. NDC also conducted outreach to other bloggers and health professionals to share dairy-first solutions with lactose intolerant consumers.

Visit NDC’s Facebook and Pinterest pages or Twitter feed for additional lactose intolerance resources, including recipes.

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2.27.2014