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newborn Jersey calf and dam

PETA cranks up the cute factor

Mon, 08/03/2015

One of the most widely known animal rights groups is no stranger to using emotional appeal to win over people’s minds.

By Brittany Statz, 2015 Hoard’s Dairyman Editorial Intern


We’ve seen them all when we view websites, videos or photos posted by anti-agriculture groups. The furry kittens, bouncing puppies and wide-eyed bunnies have made us all go “awwww” at some point or another. Let’s be honest: animal rights propaganda is good at making people feel all sorts of emotions.

Take, for example, this video called “Down on the Farm.” It features a song and a plucky guitar to give the video a homespun feel during its 1-minute, 17-second duration.

Scene One: the video starts off with a cow, a pig and a chicken living what would appear to be happy, uninterrupted lives. Read more

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