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How butter got better

Wed, 11/25/2015

That creamy spread hasn’t changed, but its public perception has.

By Patti Hurtgen, Hoard’s Dairyman Online Media Manager

butter on toast Butter is back! On family tables and restaurant menus, our old friend is asking consumers to rethink this dairy staple.

Dairy Management Inc., the group that manages the dairy checkoff, recently shared the back story on how butter replaced margarine at over 14,000 McDonald’s restaurants in the United States.

For over 25 years, DMI has led milkfat research through the National Dairy Council. The results show that dairy fat is different than other fats. Because of the science, consumers now have "permission" to add dairy fat to their diet. Without the milk fat research, it is doubtful that butter would have replaced margarine at McDonald’s in 2015.

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