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Farmers and restaurants depend on trust

Tue, 05/26/2015

Fast-food leader McDonald’s and farmers around the world face some of the same challenges when it comes to consumer perception.

By Abby Bauer, Hoard’s Dairyman Associate Editor

HolsteinWhile our businesses look quite different on the outside, fast-food giant McDonald’s and production agriculturalists face many of the same challenges. One is the continuous struggle to defend against the “big is bad” perception held by some consumers. Read more

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