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Mondays really aren’t meatless

Date: 
Tue, 10/21/2014

People may be eating less meat, but the Meatless Monday campaign doesn’t seem to be driving the trend.

meat

by Abby Bauer, Hoard’s Dairyman Associate Editor

Meatless Monday is a global movement that began in 2003, encouraging consumers to refrain from eating meat on Mondays to better their health and save the environment. According to the campaign’s website, Meatless Monday is now active in 36 different countries and claims to be growing in popularity. Consumers, however, may be responding differently, at least in the U.S.

According to the most recent Oklahoma State University Food Demand Survey (FooDS), when asked questions about Meatless Monday, over half of the consumers (51.6 percent) had never even heard of the movement. More than 80 percent said they have never participated in a Meatless Monday. Read more

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