HD Notebook

Milk ads for one and all

Date: 
Tue, 09/02/2014

The California Milk Processor Board has revealed a new advertising campaign encouraging all parents, regardless of ethnicity, to buy milk for their children.

Abby Bauer, Hoard’s Dairyman Associate Editor


A scene from the new cross-cultural milk advertisement.

In 1995, the California Milk Processor Board’s advertising agency, Goodby, Silverstein and Partners, created the iconic “Got Milk?” slogan that lead national dairy marketing efforts up until earlier this year. Branching off of that success, the board partnered with agency Grupo Gallegos in 2005 to create a Spanish version of the campaign, “Toma leche,” or “Drink milk.” Read more

Idaho dairying in another uproar

Date: 
Fri, 08/29/2014

“Confidential” heading on letter is like blood to sharks.

by Dennis Halladay, Hoard’s Dairyman Western Editor

Public perception about the dairy industry has sadly melted down in Idaho again, and along with it comes a reminder to producers everywhere that if a news story doesn’t “have blood,” the non-ag media is fully capable of making it look like there is.

Earlier this year was a blowup over Idaho passing a law that essentially says entering a private business just because you want to see what is going on, such as in the form of undercover videos, has nothing to do with the First Amendment (freedom of speech). Rather, it violates the constitutionally protected private property and privacy rights that every citizen is entitled to. Read more

We can’t all be winners

Date: 
Thu, 08/28/2014

The price, the prize and the pride of showing.

By Amanda Smith, Hoard’s Dairyman Associate Editor

Little girl with Jersey calfGrowing up, I never had the most “stylish” animal in the show ring. When selecting bulls with my dad, I was always drawn to the production-focused columns before moving on to stature and type. The reason behind this was simple: I knew my tanbark trail began with and ended at the county fair. Outside of this one-week each year, we needed a cow that would milk and earn her stall in the barn. Read more

Chocolate milk and athletes are a great combination

Date: 
Wed, 08/27/2014

4-H members promote chocolate milk in winning presentation.

by Patti Hurtgen, Hoard’s Dairyman Online Media Manager

Hand out the research, spend money on television ads and speak about healthy food choices, but there is something special about hearing the same information from youth. We seem to be more attentive to what they are saying and in the case of their peers, more believable.

Two young California 4-H members and athletes combined their activities into their 4-H presentation, “The big lift that lasts.” Lauren Dutra is a soccer player and cross country runner, while Hannah Costa is a soccer and softball player. They are not from dairy farms, but have family or friends who have dairy cows. Read more

New cows, new problems?

Date: 
Tue, 08/26/2014

The introduction of cows into your herd can present a big threat for new diseases.

dairy cattle truck

by Abby Bauer, Hoard’s Dairyman Associate Editor

With strong milk prices, farms may wish to bring more cows in to help fill the bulk tank. Outlets for purchasing dairy cattle are plentiful, but so are the disease risks new animals can bring to your herd.

Introducing new cattle may be more risky than ever before. In an article in the Dairy Farmers of Ontario publication Milk Producer, veterinarian Ann Godkin explained that more access to a greater variety of tests at a lower cost from veterinary diagnostic labs and milk recording organizations have led farms to do more testing. This is obviously a positive for the dairy industry, but with more testing producers become more aware of a cow’s disease status and more likely to remove a test-positive cow from the herd. Read more

What can you learn from cornstalk nitrate testing?

Date: 
Mon, 08/25/2014

Knowing you’re N deficient, sufficient or in excess may allow better fertilizer application.

corn stalk nitrate test

by Ali Enerson, Hoard’s Dairyman Special Publications Editor

As we quickly approach harvest season, cornstalk nitrate testing may be something you want to consider adding to your regular fall routine. While testing the nitrates at the end of the season won’t allow you to improve the current year’s crop, it will allow you to tweak your nitrogen application for each field in the coming year. Annual nitrate testing is beneficial to every operation as it gives you a longer term view of how much N is available during the growing season. When you notice a field continually tests in excess each year, you may observe that manure or fertilizer may be better spent on another field to improve yields elsewhere. Read more

Texas cheese plant is growing again

Date: 
Fri, 08/22/2014

Expansion will boost Hilmar Dalhart capacity to 12 million pounds per day.

Hilmar Cheese logo

by Dennis Halladay, Hoard’s Dairyman Western Editor

Another round of expansion at Hilmar Cheese Company’s processing facility in Dalhart, Texas, has been announced by the dairy farmer-owned firm.

Two major expansions of the plant have already been done since it opened in 2007. The first, or phase two of construction, was finished in 2010. The second, to increase production and packaging capacity of 40-pound block cheese and whey protein, was completed earlier this year.

Round three, which is scheduled for completion in early 2015, will boost production of 640-pound blocks, add additional cold storage room, and increase the plant’s milk receiving capacity. Read more

Sending Dorothy back to Kansas

Date: 
Thu, 08/21/2014

Young people should take advantage of internships as a chance to learn and travel.

by Maggie Seiler, Hoard's Dairyman Editorial Intern

A few clicks of my heels and a quick 11-hour drive, and I will be back on my flat, home turf of Kansas, enjoying 100-plus degree temperatures and humidity. It seems like the three months I have spent as the editorial intern at Hoard’s Dairyman have really flown by.

Before I pack my bags and turn the last page in this chapter of my college experience, I wanted to leave dairy and nondairy students with a lesson I have learned from my adventures this summer. Find an internship in a state or industry that you never thought you would. Read more

“Who do you think you are?” tapes at Oregon dairy

Date: 
Wed, 08/20/2014

A television show traces actor’s ancestry

by Patti Hurtgen, Hoard’s Dairyman Online Media Manager

On a spring day in late May, the phone rang at my family’s dairy. A television show wanted to film at our location, as someone famous had relatives that previously owned the property.

Surprised by the call, my family did some checking on their credibility. The show was indeed reputable, so my family agreed to participate.

Upon agreeing, the name of the celebrity was shared with us, but we were not allowed to tell anyone until all taping and editing was completed in late summer. The well-known celebrity was an individual who my family had seen on television and they looked forward to meeting him. Read more

Expo buildings right on schedule

Date: 
Tue, 08/19/2014

The New Holland Pavilions at the Alliant Energy Center are on track to be ready for the start of World Dairy Expo.

New Holland Pavilion

by Abby Bauer, Hoard’s Dairyman Associate Editor

There are just six more weeks until the start of World Dairy Expo, and many eyes are curiously watching the progress of the new pavilions at the Alliant Energy Center.

At a media event this week, Dane County Executive Joe Parisi announced that the New Holland Pavilions building project is on time. “Things are going good, even better than expected,” he shared. Read more

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