The Wisconsin Milk Marketing Board (WMMB) has cited 25 individual County Dairy Leader Groups for outstanding work in local dairy promotion efforts with cash awards in eight promotional categories.
"Wisconsin's dairy promotion groups serve as vital arms and legs in delivering important dairy messages to consumers in local communities," said Becky Kronberg, manager of Local Markets Communications at WMMB. "This program allows us to reward groups for their hard work and grassroot efforts."
County Dairy Leader Groups highlighted their best dairy promotion activities or events carried out from November 2013 to October 2014. Applications were judged on several criteria including event/activity execution, originality, educational purpose, media coverage, visibility and suggestions for future improvement. Groups submitted applications on a variety of events such as dairy breakfasts, retail promotions, classroom education and dairy-related community events and programs.
A panel of three judges, all from the dairy industry with marketing and/or promotion experience, evaluated the applications. Awards were given in the following categories to the counties listed:
School Promotion/Education
Dane County Dairy Promotion - $750
Waushara County Dairy Promoters - $750
Jefferson County Ag in the Classroom - $500
Dairy Breakfast
Fond du Lac County Agri-Business Council - $1,250
Sheboygan County Dairy Promotion - $1,250
Calumet County Dairy Promotion - $1,000
Buffalo County Dairy Promotion - $750
Outagamie County Dairy Promotion - $750
Pierce County Dairy Promotion - $750
Winnebago County Dairy Promotion - $750
Retail Promotion
Sauk County Dairy Promoters - $750
Community Event/Promotion
Juneau County Dairy Promotion - $1,000
Marathon County Partnership for Progressive Agriculture - $1,000
Green County Ag Chest - $500
Grant County Dairy Promoters - $250
Oneida County Dairy Promotion - $250
Media Promotion
Barron County Dairy Promoters - $500
Chocolate Milk Promotion
Walworth County Dairy Promotion - $750
Adams County Dairy Promotion - $500
Activity of Choice
Rock County Dairy Promotion - $1,000
Lincoln County Dairy Promotion - $500
La Crosse County Dairy Promotion - $250
Wisconsin Dairy Impact Local Community Impact Promotion
Brown County Dairy Promotion - $1,250
Washington County Dairy Promotion - $1,000
Kewaunee County Dairy Promotion - $750
"These monetary awards can be used to help groups plan new promotions and programs that continue to educate consumers about the $43.4 billion economic impact dairy has on our state," Kronberg noted.
Annually, WMMB assists County Dairy Leader Groups by providing each of the 63 groups across the state up to $4,750 per county to use towards local grassroots dairy promotion and education. In addition, WMMB provides promotional resources and information to help these independent promotional organizations carry out their local activities.
The Wisconsin Milk Marketing Board, a non-profit organization funded by the dairy farm families of Wisconsin, promotes the awareness and consumption of Wisconsin milk and other dairy products. To get involved in dairy promotion activities in your community, contact your local County Dairy Leader Group or visit www.EatWisconsinCheese.com 12.15.2014