Virtus Nutrition has expanded its sales and marketing staff into the Midwest and Southern U.S. markets. They hired representatives Bryce Chatt of Ohio and Daniel Knoll, Kansas."With the addition of these two experienced sales professionals, Virtus Nutrition has bolstered its regional presence with representatives with a passion to serve the dairy industry as a valuable resource in these expanded markets. They will be a tremendous addition to the Virtus Nutrition team," said Kevin Murphy, technical and western sales director for Virtus Nutrition.
Bryce Chatt (right), the Great Lakes sales manager, will be responsible for a territory, which includes Ohio, Michigan and Indiana. He will be calling on nutritionists, dairy producers and feed mill operations in the region. There are 6,275 licensed dairies in that three-state territory, according to U.S. Department of Agriculture statistics for 2013."Our focus will be working with nutritionists, feed mills and dairy producers to help raise awareness of producers of Virtus Nutrition, their products and technology," says Chatt. "I'll be able to share the latest science and technological advances the company has made with their products and programs."
Chatt grew up on a grain and cow/calf operation in Eastern Nebraska. He is a graduate of Bellevue University in Omaha, Neb., with a bachelor's degree in marketing management and an associate degree in Ag Production Systems related to diversified crops and livestock.
Since college, Chatt spent almost 15 years in the animal health industry and is looking forward to the transition to the nutrition side of the industry. He was honored as the 2004 National Representative of the Year, 2007 Regional Cattle Biologicals Rep of the Year, and Leadership Council Award recipient in 2010 and 2012.
While there is still a majority of small dairies in the Great Lakes region, Chatt says the number of large-herd operations have increased significantly.
Chatt and wife, Dana, have two young children and reside in Marysville, Ohio. Contact him at bchatt@virtusnutrition.com.
Daniel Knoll (right) is Southern sales manager, covering a territory, which includes Kansas, Colorado, Oklahoma, Texas, New Mexico and Arizona. He grew up on a small dairy farm in south central Kansas and learned his hard work ethic at an early age on the family farm.He has his bachelor's degree in animal science from Kansas State University with a dairy industry emphasis. He also has an associate degree in range management from Hutchinson Community College.
Knoll has more than 20 years experience in sales and management with both large and small feed companies and has excelled at all levels. He has been tub and block product manager, grain elevator feed department manager, district sales manager, sales and operations manager, and a successful sales team leader.
Knoll has been honored as top sales person numerous times in his career and received the Circle of Success award for several consecutive years. He won the First Horizon Award in 2000 for being the top person for sales and new distribution.
The majority of the dairies in Knoll's territory are large herd operations. As of last year, the six-state region had 1,345 licensed dairies, according to USDA statistics.
Knoll has two daughters and resides in Moundridge, Kan. Contact him at dknoll@virtusnutrition.com
Company Overview:
As the industry leader in fatty acid nutrition for dairy cattle, Virtus Nutrition precisely formulates and manufactures innovative dairy feed ingredients that are proven to drive significant improvements in production efficiency and reproductive performance. Virtus Nutrition collaborates with leading industry researchers to improve the understanding of fatty acids in the diet, develops innovative products, and manufactures them to the tightest specifications to optimize their powerful results. For more information about Virtus Nutrition, please visit the website at virtusnutrition.com.
6.30.2014