Rock River Laboratory, Inc. announces the hiring of Buffy Sacia as marketing and communications director. In her new role, Sacia will be leading the agriculture analyses company's marketing strategy, messaging and communications initiatives. In addition to brand leadership, Sacia will be building relationships as an analytical consultant for Rock River Laboratory partner groups. "We are extremely excited to have Buffy join our Rock River Laboratory family," says Zac Meyer, director of operations for Rock River Laboratory. "Buffy's agriculture background and broad communications experience will help focus our marketing strategy as our company continues to grow."
A western Wisconsin native, Sacia grew up on her family's equine and beef farm and earned her bachelor's degree at the University of Wisconsin, Madison, focusing on Life Sciences, Communications, and Animal Sciences. Sacia joins the Rock River Laboratory team after six years with Filament Marketing, LLC, an agriculture marketing agency based in Madison, Wis. During her time as a marketing executive at Filament Marketing, Sacia planned and executed client marketing strategies, lead client product launches, and mentored the firm's associate marketing executives.
Rock River Laboratory provides production assistance to the agricultural industry through the use of advanced analytical systems, progressive techniques, and research-supported analyses. Employing a team of top specialists in their respective fields, Rock River Laboratory is built on providing accurate, cost-effective, and timely analytical results to customers, while featuring unsurpassed customer service.
3.10.2014