Study Ranks Antibiotics and Hormones Top Consumer Concerns

Study Ranks Antibiotics and Hormones Top Consumer Concerns

Results to be released at National Institute for Animal Agriculture Symposium-Kansas City; 11/12-11/14

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Consumers are highly concerned about the usage of antibiotics and hormones when buying meat products. That statement is according to a recent consumer study independently conducted by Service Management Group (SMG) to better understand consumer perceptions around important issues in food production. Detailed results of the study, commissioned by Where Food Comes From, Inc. (OTCQB: WFCF), will be released at the National Institute for Animal Agriculture Symposium on November 13th, 2013, at the Kansas City Airport Marriott in Kansas City, Missouri.

Dr. Joe Cardador, Chief Research Officer at SMG, will present the comprehensive findings to Symposium attendees, followed by presentations from Tom Heinen, Co-President of Heinen’s Fine Foods, and Leann Saunders, President of Where Food Comes From, Inc. The consumer perception study reached over 2,000 consumers of all ages from all 50 states shopping at all grocery retailers with all income levels.

According to the survey results, when buying meat consumers across all demographics were most concerned about whether the animals received antibiotics and hormones, ranking those attributes in importance over humane handling, locally produced, organic, and environmental impact issues.

“Upon being asked to speak at the NIAA symposium, we felt it was important to have credible, current information on consumers’ food perceptions, so we commissioned a third-party firm to conduct this market research study," said Leann Saunders, President of Where Food Comes From, Inc. “We were surprised at the scope of consumer awareness around these food production practices and see this as an opportunity for the food industry to acknowledge and address these concerns.”

November 12-14, 2013
Kansas City Airport Marriott
Kansas City, Missouri

View the agenda
View complete symposium information on the NIAA website.
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11.5.2013