APC, Inc., maker of the LIFELINE brand of livestock nutrition products, and the American National CattleWomen (ANCW) are pleased to announce a video contest that will spotlight thriving calves.

Contestants will create a one-minute video that focuses on calves that have received nutritional support to help put them on the path to optimal health and performance. Each video should also address how the contestants identify a calf in need of nutritional support and how they feel when their calves are thriving.

The winning entry will receive a free spot at an upcoming Chris Cox Horsemanship Clinic. Second and third places will receive free LIFELINE products plus an autographed copy of Chris Cox's book, "Ride the Journey." Cox is host of RFD-TV's Chris Cox Horsemanship and a renowned clinician who impacts countless horsemen and women through his TV show, public appearances and private clinics. He grew up on horseback working cattle on his father's ranch and has proudly maintained strong ties to the cattle industry, as well as the cowboy way of life, throughout his career.

"APC loves working with the ANCW. We support what they do for the beef industry and are pleased to be able to provide products that can support the health and wellness of their animals," says Jennifer Whetzel, Director of Marketing for APC, Inc. "We feel this video contest is a great way to showcase how cattlewomen care for their calves and how LIFELINE products can play a role in their operation."

ANCW Executive Director, Kathryn Carruth says "Calving is a special time for farmers and ranchers. Partnering with LIFELINE through this video contest provides a great way for CattleWomen and cattlemen to tell their stories and demonstrate the care and compassion they provide to their cattle."

For more information on the rules for the contest or to enter, visit http://www.ancw.org/lifeline.aspx
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2.13.2015