GEA Farm Technologies is very pleased to announce a strategic alliance with Lauren AgriSystems, Ltd. to become the exclusive global distributor of the patented Tri-Circle® milking liners, premium DairyGrade silicone milk hose, and other supporting products Lauren designs, develops and manufactures, beginning September 1, 2014."This partnership truly allows both companies to operate independently within their core strengths," explains Vern Foster, Chief Operating Officer at GEA Farm Technologies. "Both GEA and Lauren want to provide dairy producers with products that focus on cow health and comfort, while generating a flawless milk harvest. GEA has an extremely long-standing reputation in the dairy industry when it comes to manufacturing milking equipment and providing unsurpassed service through our dealer network. Lauren has conducted years of research to discover the harmony between liner design, material and system settings. The end result is a market-leading product offering for customers around the world."
"At Lauren AgriSystems, we are extremely excited to form this relationship with GEA Farm Technologies," adds Christopher Pfeiffer, President, Lauren AgriSystems, Ltd. "GEA brings access to perhaps the largest distribution footprint in the industry, and through their channels, we are able to get our product line and future innovations to an international marketplace. It also allows Lauren AgriSystems to focus on product research, product development, and manufacturing, and these are the areas that have made the Lauren product offering so successful over the past 10 years."
The Lauren AgriSystems sales team will join forces with the GEA organization, and continue to concentrate their efforts on supporting the Lauren portfolio of products, and providing technical support and milking system optimization to dairy producers who use Lauren products on their operation, as they have in the past.
"Lauren products will continue to be exclusively manufactured at Lauren AgriSystems, and our customers can rest-assured that there will be no changes to the quality or availability of the Lauren product line," explains Pfeiffer. "It's the same green liner and hose products that you have trusted for years, brought to you by the same trusted sales representative, now just through a larger distribution channel."
"Lauren AgriSystems changed the industry 10 years ago with their product innovation and new perspective on cow milking for large, commercial dairies," summarizes Foster. "This special relationship with Lauren AgriSystems, allows GEA Farm Technologies to take a leadership role in the liner and rubber goods product segment and offer dairy producers a truly superior product offering when it comes to milking cows."
For more information, contact GEA Farm Technologies at 1-877-WS-Dairy (1-877-973-2479).
About GEA Farm Technologies: GEA Farm Technologies, a segment of the GEA Group, is headquartered in Bönen, Germany and has subsidiaries in over 60 countries, employing more than 2,300 people worldwide. As a global leader in milking, manure, and livestock housing equipment technology, the company is dedicated to saving producers time, labor and money through increased efficiency, management assistance information and leading-edge product innovation. GEA Farm Technologies provides a complete line of WestfaliaSurge, Houle, and Norbco products to meet producers' needs of all sizes and management styles.
About GEA Group: GEA Group Aktiengesellschaft is one of the largest suppliers for the food processing industry along with a wide range of other process industries. As an international technology group, the Company focuses on process technology and components for sophisticated production processes. In 2013, GEA generated consolidated revenues in excess of EUR 4.3 billion, 70 percent of which came from the food sector, which is a long-term growth industry. The group employed approximately 18,000 people worldwide as of December 31, 2013. GEA Group is a market and technology leader in its business areas. It is listed in Germany's MDAX stock index (G1A, WKN 660 200) and the STOXX® Europe 600 Index. In addition GEA Group has a sponsored level I ADR program in the USA. For more information, visit www.gea.com .
About Lauren AgriSystems, Ltd.: Lauren AgriSystems, Ltd. is a division of Lauren International, Ltd., and is located in New Philadelphia, Ohio. Lauren AgriSystems mission is to change the dairy industry by improving the productivity and profitability of dairy farms across the country and throughout the world. Lauren AgriSystems products are engineered based on analytical research and a deep understanding of the ongoing needs of the dairy industry. To learn more about Lauren AgriSystems, Ltd., visit www.laurenagrisystems.com .
About Lauren International: Lauren International, Ltd. is a vertically integrated, global company with a strong sense of horizontal perspective among its nine highly diversified subsidiaries that include Lauren Manufacturing, Lauren AgriSystems, LMI Custom Mixing, Lauren Plastics, Nurtured Pets, Lauren Innovations, Lauren Illumination, StoneKap and Flite Test. All Lauren companies are united by the same goal: "to bring vision and thought leadership to their respective industries using a combination of industry best practices, market excellence and technical expertise." To learn more about Lauren International, visit www.laureninternational.com or call (330) 339-3373.
8.8.2014