Industry Leader Expands Social Media Presence to Benefit Producers
DeLaval Inc. announced today the launch of its United State's Facebook page. The page, www.facebook.com/DeLavalUSA will be targeted toward the US market to improve customer engagement in the region and reach new audiences. It will connect a diverse range of dairy farmers from various geographical regions to facilitate the sharing of thoughts and ideas. The page will communicate information such as updates for trade shows, open houses and other events in real time. It will also showcase product innovations, promotions, general industry information and trends. DeLaval's Facebook page will add another platform for customer interactions as it joins the company's other social network sites Twitter (https://twitter.com/DeLavalUS ), YouTube (www.youtube.com/user/DeLavalfilms), LinkedIn (https://www.linkedin.com/company/delaval) and Instagram (https://instagram.com/delavalab).
The US Facebook page will target the American dairy industry to address its unique needs. Regular updates planned for the page include instructional videos, featured dairy farms, and interesting facts and figures. A recurring theme will be "Feeding Fridays" which will provide beneficial forage information designed to help maximize a farmer's investment. Though DeLaval will manage the page, producers are encouraged to participate to share their experiences and best practices.
"We are leveraging Facebook as another means of creating dialog with our customers. As technology continues to evolve, we will use it to our advantage to provide added value for them," states Mac Canali, Marketing and Communications Manager for DeLaval North America, "DeLaval has always been an industry pace-setter due to our premium products and strong customer relationships. Our Facebook page will be another tool for us to strengthen those relationships."
About DeLavalDeLaval is a worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, warranting milk quality and animal health. Our solutions are used by millions of dairy farmers around the globe every day.
DeLaval was founded more than 130 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group. See more at www.delaval.com.
4.28.2015