Dairy Promotion Directors Elect Board Officers

Dairy Promotion Directors Elect Board Officers

Producer leaders of Dairy Management Inc. ™ (DMI) and the National Dairy Promotion and Research Board (NDB) announce the following dairy producers as officers.

”DMI

Current DMI officers:

· Chair – Paul Rovey, Glendale, Ariz.

· Vice Chair – James Ahlem, Hilmar, Calif.

· Secretary – David “Skip” Hardie, Lansing, N.Y.

· Treasurer – Steve Hanson, Clovis, N.M.

DMI, which manages the national dairy producer checkoff program, is funded by the NDB and the United Dairy Industry Association, which serves as the federation of state and regional dairy checkoff-funded promotion organizations.

Current NDB officers:

· Chair – Stephen Maddox, Riverdale, Calif.

· Vice Chair – Kenton Holle, Mandan, N.D.

· Secretary – Zach Myers, Jonesville, N.C.

· Treasurer – Paul Fritsche, New Ulm, Minn.

The United States Department of Agriculture established the NDB under the Dairy Production Stabilization Act of 1983. The 38-member board carries out coordinated promotion, research and nutrition education programs to help build demand and expand domestic and international markets for dairy products. NDB funds, in part, Dairy Management Inc. ™, which manages the national dairy producer checkoff program.

Checkoff Hosts Show Your Pride Producer Photo Contest

Dairy producers have an opportunity to show their enthusiasm for the dairy industry, Fuel Up to Play 60 and the National Football League during the third annual Show Your Pride producer photo contest, which is sponsored by the dairy checkoff.

Producers can capture their passion and creativity in a photo for the chance to win a visit to their dairy farm from an NFL player. Producers can direct questions and submit photos through Sept. 14 to Scott Wallin at (scott.wallin@rosedmi.com ).

Fuel Up to Play 60, developed by the National Dairy Council® in partnership with the NFL and in collaboration with the USDA, encourages students to consume nutrient-rich foods (including low-fat and fat-free dairy) and achieve at least 60 minutes of physical activity every day. More than 70,000 U.S. schools participate in FUTP 60.

Since its launch in 2009, data shows that schools are making progress in promoting healthier eating habits – including the consumption of dairy – and increasing physical activity among students. Nearly 7.5 million students nationwide are actively involved in the program by helping to plan, lead, implement or participate in peer-to-peer promotions, events and in-school change strategies.

For information about the checkoff, visit www.dairycheckoff.com. For information about Fuel Up to Play 60, visit http://www.fueluptoplay60.com/

07.30.2012