With support from Dow AgroSciences, college students from across the country will convene at Dow's headquarters in Indianapolis, Indiana, on April 2, 2016 for the AgChat Foundation's 2016 Collegiate Congress [registration]. Participants will network with top-tier agricultural communicators, farmers and influencers while gaining the necessary tools to communicate their respective food system stories."The inaugural Collegiate Congress provided a solid framework as I strive to advocate for agriculture to my highest ability," said Lexi Marek, 2015 Collegiate Congress alumna and 2016 Collegiate Congress planning committee member. "This event provides excellent networking with speakers and peers leading to future opportunities."
Sessions will focus on strategic communication techniques, time prioritization and agricultural advocacy while expanding networks to incorporate consumer-facing messaging. Additionally, participants will learn about organizing on-campus events, digital content calendars and interacting with consumers.
"Our fast-paced society applauds short attention spans and convenience, which is vastly altering the way consumers receive information. This often leads to consumers' fear-driven, perceived wants overriding scientific facts in regards to many aspects of the agricultural and food industries," said Jenny Schweigert, AgChat Foundation executive director. "Collegiate Congress was established to equip young, agricultural leaders with the appropriate tools so they are not only able, but also prepared to connect beyond their typical networks."
Early-bird registration, which includes a discounted rate, is open until March 1, 2016.
To learn more about the event or to inquire about sponsorship opportunities, contact Jenny Schweigert at execdir@agchat.org.
2.12.2016
