Life science marketing experience will enhance growth efforts throughout the US
CRV announced that Suzanne Carlson has joined the US-based product and sales team as Marketing Communications Manager.
Coming to the organization with more than 15 years' direct marketing experience, she is responsible for developing and generating US-based sales leads, and will work with all levels of the organization to develop marketing communications strategies.
"Suzanne brings a wealth of strategic- and content-driven marketing experience," said Brett Haines, North American Managing Director. "As farmers look for an informed partner to help manage their herd and streamline their breeding operations, her experience will be an asset to advancing awareness of CRV's select breeding services that allow dairy farmers to better meet their specific herd preferences and improve milk fat and protein content."
Prior to joining CRV, Suzanne served at Sentry Equipment Corp., a leading manufacturer of liquid and bulk sampling equipment used in the dairy industry, and at Thermo Fisher Scientific where she developed global and regional marketing campaigns focused on improving laboratory productivity for scientific research and discovery organizations.
Suzanne studied animal science at University of Wisconsin?River Falls and advertising and journalism at Carroll University; graduating from Carroll University with a bachelor's degree in communications. She grew up on a farm near Oconomowoc, Wisconsin.
"I'm very excited to play a role in advancing CRV's holistic breeding standards," Suzanne commented. "As CRV USA continues to develop and personalize its services, I look forward to helping grow our partnerships with dairy and beef farmers throughout the US."
About CRV
CRV is a leading, global cattle improvement organization that empowers dairy and beef farmers to improve quality of life through meaningful genetic services-delivering a holistic, multi-tiered approach to herd management that goes beyond fundamental genetics. Through innovation and the ability to create genetics with a purpose, we help farmers maintain resilient, efficient herds which produce a product that meets the needs of an ever-changing dairy market. To learn more about CRV please visit www.crv4all.us10.09.2015
