Broadhead Promotes Industry Veterans to New Leadership Roles at Agency

Broadhead Promotes Industry Veterans to New Leadership Roles at Agency

Broadhead, a Minneapolis-based advertising and marketing agency, announced today that Beth Burgy and Troy Schroeder will assume the roles of chief operating officer and chief marketing officer, respectively.

“Beth and Troy’s leadership has been paramount in our ability to grow this agency over the years,” says Dean Broadhead, agency CEO and president. “I’m confident that under their direction, we’ll continue our unparalleled success and growth.”

Beth Burgy has more than 17 years of advertising agency experience with a variety of clients that have benefited from her passionate approach to integrated marketing. She has worked on the advertising and public relations sides of the business with clients like AgStar Financial Services, American Cyanamid, Bayer CropScience, Boehringer Ingelheim Vetmedica, Cargill, Emerald BioAgriculture, Fort Dodge Animal Health, The Mosaic Company, National FFA Foundation, Novartis/Syngenta Crop Protection, Pfizer Animal Health, Sprint and United Phosphorus, Inc.

In her new role as chief operating officer, Burgy will oversee account service and creative, as well as project management and production.

A veteran of nearly 15 years in channel marketing combined with a diverse background in strategic plan development and execution, Troy Schroeder has led numerous award-winning campaigns from concept to completion. His ability to combine sound strategy with innovative new communications tools has created tangible results for numerous clients, including AGCO Corporation, Massey Ferguson, American Le Mans Series, Cat Auction Services, IndyCar Series, John Deere, Minnesota FFA Foundation, The Mosaic Company, Oxbo International Corporation, Renewable Fuels Association and Trimble Navigation.

As chief marketing officer, Schroeder will direct public relations, media, in addition to content and digital strategy.

“Explore, Engage and Evolve. It’s what we refer to as the Broadhead Way,” adds Broadhead. “Troy and Beth have been at the forefront of this approach, and our agency and clients reap the benefits of their creative thinking.”

08.30.2011