New VP of Business Development to Lead Expansion Strategy for California Dairy in U.S. and Abroad
The California Milk Advisory Board (CMAB), one of the largest agricultural marketing boards in the United States, today announced the addition of Bob Carroll as Vice President of Business Development.
He most recently served as International Business Director for Blue Diamond Growers where he formed and led the division responsible for expanding all Blue Diamond branded products outside of North America. He also served as Vice Chairman of the Global Market Development Committee of the Almond Board of California. Prior to Blue Diamond, he worked in Brand Management for Kraft Foods on such brands as Taco Bell Home Originals and in the Kraft Enhancers, Meals and Cheese Divisions. A U.S. Army veteran, Carroll served from 1991 to 2006 as an Infantry officer, in progressive roles from Rifle Platoon Leader to Battalion Operations and Training Officer. He also served a one-year deployment as part of Operation Iraqi Freedom.
"Bob's strong leadership skills and expertise in brand marketing, corporate strategic planning and international market development will greatly benefit the CMAB and the California dairy industry as we look to further establishing national markets and capture the growing overseas demand for quality dairy products," said John Talbot, CEO of the CMAB.
Carroll holds a Bachelor of Science degree in Economics from the U.S. Military Academy at West Point and a Master of Science degree in Business Administration from the Bucknell University in Pennsylvania.
About the California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1450 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest agricultural marketing boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk.
7.8.2015