Building and protecting consumer demand for beef doesn't happen by accident. It takes work and persistence, and it's essential for all those who produce beef. That's why the beef checkoff is working to develop a new Beef Industry Long Range Plan, with guidance from producers and others with a stake in the beef industry. Brian Baxter has more on this work, in this report from Minnesota.
Please email Brian Baxter for a copy of the full roadcast version of this video news release. (.mp4, .mpg or .wmv file)
Click here to download audio only. (mp3 file)
Click here for the full video script. (pdf document)
View the video on the MyBeefCheckoff YouTube channel.
UNDERSTANDING THE BEEF CHECKOFF PROGRAMThe Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval. www.mybeefcheckoff.com
6.5.2015